Stop Pitching. Start Positioning.

If you’ve ever felt like a cold pitch was a shot in the dark (or worse, a nuisance) you’re not alone. Many freelance writers approach LinkedIn as a place to send messages and hope for replies, but there’s a more effective way. Instead of pitching, consider positioning yourself as the obvious choice for the work your ideal clients need.

When you pitch, you’re asking a potential client to take a leap of faith. When you position yourself, you’re demonstrating your expertise and value before a conversation even begins. This subtle shift makes all the difference on LinkedIn, where clients are constantly looking for writers who understand their world, not those who want a quick gig.

Imagine a client scrolling through their feed or searching for a writer. If your profile and activity make it clear you specialize in their industry, solve their problems, and speak their language, they’ll be far more likely to reach out to you, or at least listen when you do connect.

When you position yourself well, you don’t have to chase clients, they start to notice you. You become part of their world before you ever send a message. And when you do reach out, it’s not a cold pitch; it’s a warm introduction to someone they already recognize and trust.

Let’s say you write for fintech startups. You update your headline to “Fintech Content Writer | Helping Startups Simplify Complex Ideas,” share posts about fintech trends, and comment on posts from fintech founders. When a startup needs a writer, you’re the first person they think of because you’ve made yourself impossible to ignore.

Stop pitching. Start positioning and forming relationships. Let your LinkedIn presence show clients why they should work with you, and watch as the right opportunities come to you.

Must Read

Using LinkedIn DMs to Connect with Potential Clients

If you’ve ever hesitated to message a potential client on LinkedIn because you didn’t want to seem pushy or awkward, this article is for you. It breaks down how to use DMs with purpose and a focus on building real relationships. You’ll learn how to connect in a way that feels natural, strategic, and actually gets responses.

How To Start a LinkedIn Newsletter

Thinking about starting a LinkedIn newsletter? This article walks you through the why and how. You’ll learn why LinkedIn newsletters are powerful for building visibility and credibility, how to get yours up and running quickly, and smart strategies to make the most of your first post. If you’re looking for a low-effort, high-impact way to stay in front of potential clients, this is a great place to start.

Resource and Event Roundup

The New Boss Responses Community!

The Boss Responses Community is FREE to join, giving you access to essential support, networking, and resources. If you want more structure, coaching, and exclusive perks, join Boss Responses Pro within the first 3 months and lock in a lifetime special rate of: $25/month or $250/year (as long as you remain an active member). The founding member rate is only available for those who join in the first three months.

Using AI and Custom GPTs in your Freelancing Business

Join us for a free workshop by Amy Ragland as she teaches us how we can use AI and custom GPTs in our freelance business, and why we should.

What We're Loving

Cold Foam!

A daily drink from Starbucks is NOT in my budget, but thanks to their iced chai drinks with a flavored cold foam I wish it was. When my favorite flavors left the building, I asked them how they made them. And they told me! So I went out and got a nifty little machine that makes hot or cold foam (affiliate link). One of the best investments every. The milk foams (silently) while my kettle is boiling, and in less than 5 minutes I'm in flavor heaven. My new routine is a honey latte in the morning and an icy, foamy drink in the afternoon for a fraction of the coffee shop price.

A Crock Pot Lunch Warmer

I always try to cook enough of my evening meals so I have leftovers for lunch. I'm bad about forgetting to eat, especially when I'm in the middle of a project. My family knows me well, and no one wants me to be afternoon hangry, so they got me the Crock Pot Warmer for Mother's Day (affiliate link). Now I put my leftovers in it each morning, carry it up the hill to the office with me, and plug it in. I remember to eat because it makes my whole office smell like good food! (The blue one is really cute in person.)

Wrap Up

We hope the LinkedIn resources we're sharing this month are helping you reach out and create relationships with new clients. Do you have a favorite way to connect with clients? Hit reply and let us know and we'll share some of them next week!

Please note that as an Amazon Associate, we earn from qualifying purchases.  That means that if you click on one of our affiliate links (these are clearly identified) then we will receive a small commission, for which we thank you.  It helps us keep on providing informative posts that help you build your freelance writing career and business.