Treasa Edmond

Treasa Edmond

Jul
04
It's Time for a Little Summer Content Cleaning

It's Time for a Little Summer Content Cleaning

It's July! We're halfway through with this year already. How's it going for you?
4 min read
Jul
04
Why You Should Regularly Audit (and Refresh) Your Content

Why You Should Regularly Audit (and Refresh) Your Content

Auditing your own content isn't anyone's idea of fun. It's right up there with
4 min read
Jun
21
Stop Pitching. Start Positioning.

Stop Pitching. Start Positioning.

If you’ve ever felt like a cold pitch was a shot in the dark (or worse, a nuisance) you’
4 min read
Jun
20
Using LinkedIn DMs to Connect with Potential Clients

Using LinkedIn DMs to Connect with Potential Clients

Most cold DMs fail. Not because the idea is bad, but because the execution is lazy, tone-deaf, or just flat
5 min read
Jun
06
The Hidden LinkedIn Habits That Make All the Difference

The Hidden LinkedIn Habits That Make All the Difference

Let’s skip the “optimize your profile” advice and get straight to the good stuff. If you’ve ever wondered
4 min read
Jun
06
Are You Talking to the Right People on LinkedIn?

Are You Talking to the Right People on LinkedIn?

LinkedIn can feel like a crowded airport terminal. Everyone’s hustling, everyone’s got somewhere to be, and you’re
4 min read
May
30
A Practical Guide for Using AI to Make Your LinkedIn Shine

A Practical Guide for Using AI to Make Your LinkedIn Shine

Let’s be honest here. Your LinkedIn profile isn’t going to magically bring in clients if it’s just sitting there looking “meh.”
3 min read
May
23
She almost scrapped her newsletter last month

She almost scrapped her newsletter last month

I was talking to a coaching client last week who had one of those "What's the point?
5 min read
May
23
Woman sitting in coffee shop smiling while working on her computer.

Marketing Your Newsletter (Without Selling Your Soul)

Let's say you've launched a newsletter. That's amazing! But now you're staring
4 min read
May
09
A Simple Trick to Nail Your Newsletter’s Focus (Without Overthinking It)

A Simple Trick to Nail Your Newsletter’s Focus (Without Overthinking It)

Starting a newsletter can feel like staring at a blank page. It's exciting, but also a little intimidating.
5 min read