Which Platform Is Right for Your Newsletter?

We’ve been talking all month about why starting your own newsletter is one of the smartest moves you can make as a writer. But once you’ve decided to go for it, there’s a practical next step: Where will you actually build it and send the newsletters from?

That’s where choosing a newsletter platform comes in—and it’s not always straightforward. To make the decision easier, I’ve laid out the questions you need to ask in order to choose the right one ... for you ... in this week's blog post.

Must Read

Which Newsletter Platform Should You Choose?

If you're going to start a newsletter, you need a place to host it. In other words, it needs a place to live, preferably one where you can go and tinker and easily send out your beautiful emails, knowing they'll be delivered.

In this week's post, I explain how to choose amongst the myriad of potential platforms out there and what questions you should be asking yourself as you try to figure out which one's the one for you.

How to Choose the Audience and Theme for Your Newsletter

Last week, Treasa walked you through some of the nitty gritty details you need to work through before you actually start your newsletter.

Did You Know ... Email Deliverability is a Thing?

If you go to all the trouble of starting a newsletter, you want to make sure that those emails arrive on time and in the right inboxes. Email delivery expert, MV Braverman explains some of the mistakes that can derail your newsletter in her free guide.

Resource Roundup

If You've Written a Book ...

This may be of interest if you've written a book and you're trying to market it. Poet Shelby Leigh talks about how she uses TikTok to both sell her books and build a community around them.

The Content Byte Podcast

The Content Byte podcast is hosted by Lynne Testoni and Rachel Smith. Lynne is a senior journalist and content producer who specialises in design, homes and food. Rachel is a senior journalist and copywriter who writes for lifestyle, business and finance clients. She also runs Rachel’s List, a popular jobs board and community for freelancers.

I always enjoy listening to their podcast. If you haven't heard of them, now is a good time to check them out.

What We're Loving

Sociopath: A Memoir

I've been mesmerised by Patric Gagne's book Sociopath. It's a book my psychologist niece recommended to me and I found it in the local library. This book reads like a novel, but it's a memoir. A memoir by someone who has spent years trying to figure who they are and why they're different. Patric is a writer and advocates for people suffering from sociopathic, psychopathic and antisocial personality disorders. Well worth a read (affiliate link in the button below).

Upcoming Events

Magnetic Marketing Workshop

Marketing at the right time to the right people is important when you're running your own business. If you’re trying to market yourself without turning into someone you’re not, this free, live workshop will show you a better way. One rooted in connection, clarity, and what makes you magnetic to the right clients.

• How to create messaging that makes your ideal client say “I need you”
• The best ways to market yourself (even if you hate marketing)
• Why marketing works better when you lead with values, not gimmicks
• The difference relational marketing can have on your business growth

May 15, 2025 at 12 pm ET

Wrap Up

There's definitely lots happening in the world. Now is one of THE best times to build a newsletter and get your voice heard. So have a good think about what you might want to write about ... and then just do it.

Please note that as an Amazon Associate, we earn from qualifying purchases.  That means that if you click on one of our affiliate links (these are clearly identified) then we will receive a small commission, for which we thank you.  It helps us keep on providing informative posts that help you build your freelance writing career and business.