The 1-Minute Habit That Boosted My Email Open Rates by 20.23%

If you think improving your open and click-through for your newsletter (or your client’s newsletter) rates is impossible … or that it would require hours of strategy or a full funnel overhaul, you might be interested in this.

Every Tuesday, I spend one minute inside my email platform, Kit (formerly ConvertKit), clicking a single button. I resend my latest newsletter to subscribers who didn’t open it the first time—swapping in the unused A/B subject line. That’s it.

The result? +20.23% open rates. +5.19% click-through rates.

This tiny system now runs on autopilot in my brain.  It’s just something I do. No reminders. No friction. Just a simple, effective rhythm that helps me get more mileage from every email I send.

If you're using a powerful tool like Kit (affiliate link) and not resending to unopens, please, please start now. It’s one of the simplest ways to grow your audience engagement without doing more work.

I wish I'd started doing this years ago.

Resource Roundup

One of My Favourite Tools Is Kit

You can do so much with Kit. Resending emails to unopens with a single click is just one of the things it can do. It's a simple, powerful email marketing tool for creators.

Bonus: Kit’s running a Black Friday sale (affiliate link) from Nov 20–Dec 2:

You’ll get 60% off their Creator Plan (monthly) for 3 months and the offer is valid for new and free plan users with up to 20,000 subscribers.

So if you’ve been thinking about leveling up your email systems, this is a great time to do it.

YouTube Video:

If you think AI killed SEO (search engine optimisation) you might want to think again.  SEO and AI tools expert Colin Clapp breaks down his AEO, GEO & SEO Five Pillars Framework for optimizing your content (or your client’s content) to perform in both Google search AND AI-powered results like ChatGPT, Perplexity, and Claude's search features.

If you’re a content writer (or any kind of writer) you really need to understand this stuff.

Quick Tip

The biggest hurdle to building systems is thinking they have to be big. They don’t.

My resend workflow takes 60 seconds a week. That’s it. But it works because I made it a habit, not a hassle. Systems don’t have to be elaborate.  They just have to be easy enough to repeat.

Small systems. Big gains.

Quick Win and Pro Move

Quick Win: Start using A/B subject lines in your weekly emails. Then use your platform’s resend feature to follow up with unopens.

Pro Move: Block out 5 minutes in your calendar to identify one other underused feature in your email tool.  Figure out how to use it.  Then turn using it into a weekly or monthly habit. You will be glad you did.

Your Turn

Forward this to a freelancer who’s trying to improve their email / newsletter open rates without adding more to their plate.

Or hit reply: what’s your tiniest high-impact system?

Please note that as an Amazon Associate, we earn from qualifying purchases.  That means that if you click on one of our affiliate links (these are clearly identified) then we will receive a small commission, for which we thank you.  It helps us keep on providing informative posts that help you build your freelance writing career and business.