Are You Ready to Turn Your Old Writing into Gold?

Got a backlog of old writing collecting digital dust? Or maybe your idea well’s running a bit dry? This week we’re looking at how to breathe new life into past work, find fresh content ideas when inspiration stalls, and tap into the power of customer stories that sell. Plus, a powerful mindset shift for when life throws a curveball — and a book we keep coming back to for attracting dream sponsors.

Must Read

How to Audit and Update Your Old Writing

If you've got old writing that's sitting there gathering dust (real or virtual), it might be time to take stock of what you've got. Especially if you're looking for ways to revitalise your work and turn old into gold.

Tools for Unlocking Fresh Content Ideas

Showing up for your readers and clients with the right message at the perfect time is the goal. But what if you're out of ideas? Read this post from Treasa that explains that tools out there than can help you avoide "blank page" syndrome.

Resource Roundup

Making Customer Stories Profitable:

Customer stories are one of the most versatile and high-impact marketing assets available to marketers. To discover a proven framework for turning a single customer interview into a complete, multi-format content campaign — helping you attract leads, close deals, and strengthen client relationships with authentic, trust-building narratives, listen to this interview with Joel Klettke. He's got quite a story plus a ton of "how-to" value to share.

Mindset Shifts For Rebuilding Your Life When Everything Falls Apart

If things are going haywire in your life or business, this episode with coach Martin Salama might help.

What We're Loving

Sponsor Magnet: How to Attract, Price, & Execute Your Dream Brand Partnerships by Justin Moore

I've mentioned it before, but I'm still loving Justin Moore's excellent book on how to find, pitch and keep clients who are happy to sponsor you ... whether that's for content creation or mentions in newsletter, podcasts or videos. I refer to it all the time and have found the principles there very helpful in getting sponsors.

Wrap Up

And that's it for this week. We're busy working on some things that we think will make your work as a freelance writer a bit easier. More about that later. Until then, all the best.

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