Adapting to Changes with how SEO, Search and AI Work

Things are changing so fast with SEO and search that if you blink, you'll miss the latest update. So in today’s fast-evolving digital landscape, lots of people, me included, are wondering whether SEO is still relevant, especially with the rise of AI tools like ChatGPT. And as things keep changing with all the Google updates and new AI technology that's reshaping how we both find and create content, it's really important to understand how SEO is evolving.

Must Read

Is SEO Dead (in the age of AI?)

In this week's blog post, we're diving into how writers can adapt their SEO strategies to thrive in the age of AI, ensuring they remain visible and successful. If you've been secretly wondering whether SEO is still worth your time or how to navigate the AI shift, this post is for you!

Don't Have Time to Read the Blog Post?

Listen to my podcast interview with SEO expert and strategist Edd Dawson instead.

Top 10 AI Newsletters You Should Follow For 2025

This blog post has a useful list of some of the top newsletters about AI. Even if you don't subscribe to any of them, there's a high chance that even just scanning the post will help you learn something new.

The HERO Framework: Switch Your Marketing from Ignored to Irresistible

Are you sick of putting hours and hours of effort into marketing your work, only to get nothing but deafening silence back as a result?

Kirsty Boden-Stuart, (who originally founded Freelance Writers Online), is both a writer and a marketing expert. And she knows how hard it can be to make your marketing content into something that makes people sit up and take notice.

So she's put together a new course for you that I think you'll find useful. I've been going through her course and I can tell you that based on my experience, the difference between her course and others I've seen, is that she talks about this stuff in an easy to understand, "why didn't I think of that" kind of way.

So even if you've been in the marketing game for awhile and feel like you've probably seen it all, this course is a great refresher. And if you're still on struggle street with your marketing, Kirsty's course will help you turn struggle in success.

Well worth checking out.

GTM w/ AI Newsletter

I've signed up for a few newsletters on AI so I can find out what's new and get ideas for putting it to good use. This particular GTM w/ AI newsletter is one of the more informative about what AI tools are out there and what they do.

What We're Loving

Bluey Scavenger Hunt Game

I'm currently doing grandma duty for a three and a half year old who is just getting started playing board games. The Bluey Scavenger Hunt game is a great starting point. It focuses on collaboration and helping each other so that everyone wins. At least that's how we played it. You can make it a bit more competitive if you want. I also liked that the game helps teach counting and observational skills, as well as how to follow the rules of the game.

The only catch is when Grandma hasn't seen enough episodes of Bluey to know the answers to some of the questions.

As a lover of board games and a firm believer that they can really help kids learn important skills, the Bluey Scavenger Hunt game ticks all the boxes for me. Definitely worth a look if you have kids or grandkids aged 3+.

Lifelong Laptop Stand

I did an interview today for my Online Business Launchpad podcast. And because I'm in a different place to where I usually do my interviews, I needed something that would get my laptop at the right height so the camera wasn't looking up my nose or down my shirt.

I have a portable laptop stand that I love. I'm pretty sure I've told you about it before, but I think it's worth telling you again about how useful those laptop stands are. Super portable and lightweight, you can pack them in your suitcase or briefcase and take them wherever you're going to be recording ... or even watching a movie on YouTube or something.

This particular laptop stand is the closest one I've found to the one I actually have.

Upcoming Events

How to Make ChatGPT Your CMO

What if you had a marketing expert you could tap into 24/7—someone who doesn’t charge by the hour, never judges you, and has limitless energy to spark fresh thinking, refine your plans, and guide your next 10 moves?

This course is delivered as 30 daily emails and it starts Monday 13 January 2025 so get in quick.

Coming Up - Unleash AI for Business Summit

Just before Christmas I was asked if I would be one of the speakers for the upcoming "Unlease AI for Business Summit" that's being held later in January.

All of the people speaking are going to be sharing how we all use AI in our businesses and let you watch on screen to see exactly how it works.

If that's something interests you, keep an eye out for more information.

Wrap Up

And that's it for this week. AI and SEO are big topics. If you're not personally interested in understanding how they can help your business, just remember this ... your clients probably DO care. A lot.

Please note that as an Amazon Associate, we earn from qualifying purchases.  That means that if you click on one of our affiliate links (these are clearly identified) then we will receive a small commission, for which we thank you.  It helps us keep on providing informative posts that help you build your freelance writing career and business.