A Freelance Writer’s Guide to Using AI for a Better LinkedIn Profile

How To Use AI To Make Your LinkedIn Profile Irresistible to Clients (With Help From Our Best Tips)

If you’re a freelance writer looking to land more clients, your LinkedIn profile isn’t just a résumé, it’s your storefront.

We’ve published several detailed guides on Freelance Writers Online to help you polish your LinkedIn profile:

• How To Set Up Your LinkedIn Profile As A Writer
• How To Maximise Your Freelance Writer's LinkedIn Profile About and Experience Sections
• How To Set Your Freelance Writer's LinkedIn Profile Up For Success – The Featured and Services Sections
• Setting Your LinkedIn Freelance Writer's Profile Up For Success – Highlighting Your Skills

But what if you want a shortcut to make those improvements faster and easier?

That’s where AI tools like ChatGPT come in. Here’s how you can use AI to really power up the advice from our guides and turn your LinkedIn profile into a client magnet.

1. Optimize Your Introduction Section (Banner + Headline)

In our first article, we cover how important first impressions are: your banner image and headline should instantly communicate who you help and what makes you different.

Here's some key tips from that article:

• Use a high-quality, professional banner image — not the default blue one!
• Write a headline that focuses on client outcomes (e.g., “Helping brands tell irresistible stories” instead of “Freelance Writer”).
• Avoid jargon or vague phrases — make sure your niche or specialty is crystal clear.

AI Tip:
Ask ChatGPT to punch up your headline or brainstorm banner taglines.

Example Prompt:

“Rewrite this LinkedIn headline to make it sound more client-focused and engaging: [insert your current headline here].”

Bonus Prompt:

“Suggest three attention-grabbing taglines for a LinkedIn banner that showcases my freelance writing services in [your niche].”

2. Strengthen Your About and Experience Sections

Our second article explains that many freelance writers don't make the best use of their LinkedIn profile. They treat it like an old school resume and just list tasks they’ve done. But potential clients want to know how you’ve made a difference.

Here's the top tips from that second article:

• Use storytelling to show why you do what you do.
• Focus on client results and outcomes (e.g., “helped increase web traffic by 30%”).
• Avoid stuffing in too much. Clarity beats long-winded lists any day of the week.

AI Tip:
Use ChatGPT to transform a dry list of tasks into a compelling summary.

Example Prompt:

“Turn these bullet points into a short, engaging About section that shows how I help clients succeed: [paste your current bullet points].”

Bonus Prompt:

“Rewrite this Experience description to highlight outcomes and client benefits instead of just tasks: [paste description here].”

3. Upgrade Your Featured and Services Sections

In the third article, we explain how these often-overlooked sections can be prime selling space for freelance writers.

The TL;DR version of tips from the third article are to:

• Feature your best writing samples or client testimonials up top.
• List specific services (e.g., blog writing, website copy, ghostwriting) rather than just saying “freelance writer.”
• Keep this section updated regularly. Why? Because stale content can make you look inactive. And looking inactive is the kiss of death if someone's looking to hire you.

AI Tip:
Let ChatGPT help curate or describe what you should showcase.

Example Prompt:

“Based on these writing samples, which three should I feature on LinkedIn to attract [type of client]? Here are the links: [insert sample links].”

Bonus Prompt:

“Write a clear, client-focused description of my freelance writing services for LinkedIn: [describe your services].”

4. Highlight the Right Skills

Our fourth article dives into the Skills section, which many writers either ignore or misuse.

It's definitely going back and re-reading the whole article, but once again, here are the key tips from it:

• Only list skills that match the work you want (don’t add everything just to look busy).
• Prioritize skills clients search for (e.g., SEO writing, content strategy, copywriting).
• Actively ask for endorsements from past clients and collaborators to boost your credibility.

AI Tip:
Ask ChatGPT to help you identify the most relevant and searchable skills.

Example Prompt:

“Based on my freelance writing specialty in [insert your niche], what are the top LinkedIn skills I should add to attract more clients?”

Bonus Prompt:

“Write a short message I can send to past clients asking them to endorse me for specific LinkedIn skills.”

Your Challenge: A One-Week LinkedIn Makeover

Here’s your action step: set aside one week and, each day, tackle just one of the sections above using the AI prompts we’ve provided.

Of course you'll want to tweak those prompts to make them more "yours", but they are a good place to start from.

So for example:

• Day 1: Run the headline prompt and update your intro.
• Day 2: Improve your About section.
• Day 3: Rewrite your Experience details.
• Day 4: Select and polish your Featured items.
• Day 5: Update your Services description.
• Day 6: Refine your Skills list.
• Day 7: Ask for endorsements and polish final details.

By the end of the week, you’ll have a LinkedIn profile that’s sharper, clearer, and more attractive to potential clients. And all with the help of AI.

Check out the full articles we linked above for a more thorough look, and if you take on this challenge, let us know! We’d love to hear how it helps you stand out and land more freelance work.