Once you’ve built yourself a healthy portfolio of work, it’s time to wean yourself off the low-paid writing work and instead attract some bona fide, well-paying clients.
One way to do this is to write a regular blog on your website and figure out how to get your blog noticed so that it attracts clients to you.
You know and I know that there’s no use having a resourceful, beautifully written blog if nobody’s reading it, right?
1. Get your blog noticed with social media
Social media is great for delivering your blog posts to an ever-growing legion of adoring fans (well, it’s kind of like that).
At the least, if your followers find your posts useful, interesting and/or inspiring, they will very likely share them with like-minded people – thus creating more traffic and attention to your website.
The thing is, it takes time and effort to build up a loyal following with any social media platform. Don’t rush it with relentless self-promotion or (need I even say it) by buying followers on Twitter or Facebook fans.
If you remain active, helpful and link to interesting posts, including your own, you will build a following, so in the mean time… well, you know, act cool.
2. Get your blog noticed with guest blogging
You probably follow certain people online in the area of blogging you’re interested in. You probably find their posts engaging and useful and comment on them from time to time.
All you have to do is send the owner of those blogs an email telling them exactly that. Then smartly pitch them an idea for a unique blog post you’d like to write for their blog, including why you feel it would appeal so much to their readers.
People like to complicate guest blogging but it really is as simple as that.
The aim is to share your knowledge or viewpoint with a new readership in a way that will help or inspire them. It will also direct a lot of relevant, quality traffic to your blog.
As an added bonus, links from reputable websites will mean search engines like Google start to trust your site and in turn will rank it higher in their search results. Conveniently, this leads me seamlessly on to my next point on how to get your blog noticed…
3. Get your blog noticed by the search engines
There’s a lot of discussion about the best ways to get noticed by the search engines, but posting regular and quality blog posts is always going to achieve the best results. If you continuously create quality content relevant to your niche, the search engines will come and find you eventually.
If you want them to find you faster, the keywords you use within your posts can make all the difference. Check out my post on How to Make Your Writing Search Engine Friendly for tips on this in ‘non-techie’ plain English.
PS: For more advice on blogging and marketing your freelance writing business, check out the Complete Freelance Writing Online Course: Beginner to Pro.
photo credit: Mike Licht, via Flickr.