Still No Blog? Start a Blog and Make More Money as a Writer

Start a blogLately I’ve read a few posts on popular blogs on why writers and entrepreneurs shouldn’t start a blog.

Apparently there’s no money in it anymore.

Because Freelance Writers Online aims to help writers with entrepreneurial spirits, I felt it only right to respond to this.

While I don’t believe that writers should just start a blog for the sake of it (that will probably do more harm than good), if you don’t have your own blog as a freelance writer, you may be missing out in more ways than you think.

For example, many writers aren’t aware that blogging could well mean the end to the constant cycle of pitching for work.

Many writers are oblivious to the fact that if they start a blog it might just signal the start of a new era where clients instead flock to them.

Isn’t that what freelance writers do anyway? Isn’t that our craft?

So what’s in it for me if I start a blog?

So what is in it for freelance writers? Why do writers like me start their own blog and then keep plugging away at it for apparently little or no financial reward?

The simple answer is because we enjoy the process. It helps develop our writing style and ideas, and we like reaching out and helping readers.

The other answer is because we are being rewarded financially for it. In some cases, quite handsomely too.

Here’s how:

I suspect most freelance writer/blogger hybrids started out just like me. It was a case of getting ourselves out there. We wanted potential clients to hear us amongst the online clatter of yet another mediocre content-mill writer crashing to the (virtual) ground.

Having a great blog delivers your ‘writer for hire’ message in a casual yet professional way. Where our static writer’s websites scream I’M AVAILABLE FOR HIRE!, a great blog says of its creator:

‘I'm the kind of writer that would absolutely love it if you hired me… but I have other things going on if you choose not to. C'est la vie.’

And you know what? For reasons I’m yet to fully understand, clients love that sort of writer. Something about psychology I believe. It doesn’t matter – the fact is clients will start clamouring over themselves to hire you.

(Well perhaps not literally clamouring, but you’ll certainly be more appealing to work with.)

You know who else will love you if you start a blog of substance?

Google.

So even if you’re not getting clients in from linking to your blog on social media, it’s a known fact that if you post quality content on a regular basis the search engines will serve up writing clients to you on a silver platter.

(OK, again – perhaps not literally on a silver platter, but definitely more so than if you just had a static writer’s website.)

Warning:

Whatever you do – and this is a tricky one so bear with me – when blogging to get clients and make more money, don’t blog to get clients and make more money. Rather blog to be useful, inspiring and entertaining. Blog to help people, to learn and to grow, and soon enough the clients will come.

Your blog should tell the world (and therefore potential clients) that you’re not just another writer who gets paid to write other people’s stuff.

You have something to say for yourself.

You are a blogger.

What do you think? Or am I just preaching to the converted here? Feel free to let me know your thoughts on blogging in the comments section below.

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photo credit: niznoz via photopin cc

14 Comments

  • Diana

    Reply Reply August 20, 2013

    Nice, to get clients though blogging, you should NOT blog to get clients through blogging – LOL, so confusing at first and soooo true!

    Great post, Kirsty! I never saw a single post saying that there’s no money in blogging (really???) but i am with you on this one, definitely. There are many blogs out there that make money through selling advertising space on their blogs – but this is not it. I agree with all you say and nothing much to add – rather than emphasize on the fact that having your own place to put yourself out there (a.k.a. a blog) really helps you get only good clients reach out to you and hire you. 😉

    • Kirsty Stuart

      Reply Reply August 20, 2013

      Yeah, check out makealivingwriting.com/2013/08/05/talk-blogging and leavingworkbehind.com/why-you-shouldnt-be-blogging. Don’t get me wrong – I love these guys. I’m always recommending their blogs in my posts. Just figured that two posts within two weeks by two people I follow so closely demanded a response! Of course, neither of them are saying that writers categorically shouldn’t blog – they’re blogging themselves after all, it’s just nice to get different angles isn’t it?

      • Diana

        Reply Reply August 21, 2013

        Thanks for the links, Kirsty! I saw both posts and i have to say – i agree with them, too LOL. The takeaway for me from both posts was not “you shouldn’t blog” but “stop and think for a moment if blogging is for you, maybe it isn’t; and if it isn’t – then stop doing it”. It’s whole another story who would be that writer who doesn’t like blogging but… who knows; maybe there are such writers as well 😀

        • Kirsty Stuart

          Reply Reply August 21, 2013

          I know what you mean Diana – I agree with a lot of what they say too. It’s pretty obvious though that if blogging isn’t for you – like anything that’s not for you – don’t do it! Not sure it warrants multiple blog posts (or even one!). As long as people know what they’re missing out on by not blogging then everybody’s happy, eh? 😉

  • Kirsten Irving

    Reply Reply August 21, 2013

    To me, the point about improving your writing is a hugely important one. It’s a false economy to spend all your time plugging and pitching if you’re neglecting your skills. It’s like leaving a Rolls Royce to rust in the garage, while running round one foot, telling everyone you have a great car. Perhaps the main consideration is not whether to blog, but how to focus your blog and carve your niche. Not that we’re averse to the odd food photo in between the killer tips.

    • Kirsty Stuart

      Reply Reply August 21, 2013

      Agreed Kirsten (and I like how you put it!). For me, blogging is the way I hone my writing abilities and develop certain ideas. I guess I could just write stuff in a notepad and never let anybody read it but the feedback I get is just too valuable 🙂

  • Amit | Digital Creative Network

    Reply Reply September 28, 2013

    You are right Kirsty. Being a freelance writer you should have your own blog. This not only helps you getting rid of wasting your time keep pitching to each and everyone but also helps the potential clients to judge the creative writer inside you.

    Yes, I do agree with your another very important point that we should have something to say of our own and not just keep writing sample contents. Helping and guiding other upcoming writers not only help your voice get spread among the folks but also help potential client to realize that you not only write but has in-depth knowledge about “How to write?”, How to be successful? and this realization by the clients makes the hiring process really easy. They not only hire a writer but they hire you, your thoughts with complete trust that you are best fit to serve their purpose.

    Today, I am blessed with lot of High Paying Clients just because they believe in me, while hiring me they are not hiring just any other writer but they hire me whom they have studied through my one or other blogs and that’s the best thing about blogging I like most.

    • Kirsty Stuart

      Reply Reply September 28, 2013

      Thanks for your comments Amit – I agree. I’m glad your blog is helping you to get those ‘High Paying Clients’! Thanks for stopping by.

  • Julie J. Severson

    Reply Reply October 1, 2014

    Thank you for the valuable information you consistently provide Kirsty. Whether or not to begin a blog is a biggie for me right now.

    The one question that keeps stopping me in my tracks is: can a blog that DOES NOT have to do with writing (i.e. parenting blogs, etc.) still help a freelance writer (specializing in marketing content and feature articles) get clients?

    Along those same lines, if it is a blog that’s unrelated to writing, would you recommend including a link to it on the main menu of your static writer’s website? What about the other way around–including a link to your static writer’s website from your blog?

    • Kirsty Stuart

      Reply Reply October 2, 2014

      You’re welcome Julie!

      The answer to the first part of your question is undoubtedly: “Yes”. A blog in your particular niche or about a topic you care enough for to blog about on a consistent basis is certainly going to help you reach out to clients. As long as it isn’t too personal, there’s no reason why you can’t promote your blog and use it as a tool to attract clients.

      Following on from that, I would certainly link to your unrelated-to-writing blog on your writer’s website. Unless it’s completely for your own enjoyment and you don’t want potential clients seeing it, I say show it off! It’s part of your portfolio. There’s no reason why you shouldn’t link from your blog to your writer’s website too.

      I hope this has helped. All the best!

  • Annie Hyatt

    Reply Reply July 28, 2015

    This info is very interesting, thanks for sharing…..

  • Michael Tully

    Reply Reply September 10, 2015

    “when blogging to get clients and make more money, don’t blog to get clients and make more money.” I love that!

    I just started blogging last month, and I haven’t quite gotten my rhythm down just yet. But I’m deliberately not trying to solicit clients, other than with a little graphic with a link in the sidebar, and I’m not doing the affiliate link thing at all. I’m intentional about the subtle and indirect approach, and it was good to read this post and learn that the strategy is sound. Thanks, Kirsty!

    • Kirsty Stuart

      Reply Reply September 10, 2015

      Sounds like a sound blogging strategy indeed Michael!

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