Lately I’ve read a few posts on popular blogs on why writers and entrepreneurs shouldn’t start a blog.
Apparently there’s no money in it anymore.
Because Freelance Writers Online aims to help writers with entrepreneurial spirits, I felt it only right to respond to this.
While I don’t believe that writers should just start a blog for the sake of it (that will probably do more harm than good), if you don’t have your own blog as a freelance writer, you may be missing out in more ways than you think.
For example, many writers aren’t aware that blogging could well mean the end to the constant cycle of pitching for work.
Many writers are oblivious to the fact that if they start a blog it might just signal the start of a new era where clients instead flock to them.
Isn’t that what freelance writers do anyway? Isn’t that our craft?
So what’s in it for me if I start a blog?
So what is in it for freelance writers? Why do writers like me start their own blog and then keep plugging away at it for apparently little or no financial reward?
The simple answer is because we enjoy the process. It helps develop our writing style and ideas, and we like reaching out and helping readers.
The other answer is because we are being rewarded financially for it. In some cases, quite handsomely too.
I suspect most freelance writer/blogger hybrids started out just like me. It was a case of getting ourselves out there. We wanted potential clients to hear us amongst the online clatter of yet another mediocre content-mill writer crashing to the (virtual) ground.
Having a great blog delivers your ‘writer for hire’ message in a casual yet professional way. Where our static writer’s websites scream I’M AVAILABLE FOR HIRE!, a great blog says of its creator:
‘I'm the kind of writer that would absolutely love it if you hired me… but I have other things going on if you choose not to. C'est la vie.’
And you know what? For reasons I’m yet to fully understand, clients love that sort of writer. Something about psychology I believe. It doesn’t matter – the fact is clients will start clamouring over themselves to hire you.
(Well perhaps not literally clamouring, but you’ll certainly be more appealing to work with.)
You know who else will love you if you start a blog of substance?
So even if you’re not getting clients in from linking to your blog on social media, it’s a known fact that if you post quality content on a regular basis the search engines will serve up writing clients to you on a silver platter.
(OK, again – perhaps not literally on a silver platter, but definitely more so than if you just had a static writer’s website.)
Whatever you do – and this is a tricky one so bear with me – when blogging to get clients and make more money, don’t blog to get clients and make more money. Rather blog to be useful, inspiring and entertaining. Blog to help people, to learn and to grow, and soon enough the clients will come.
Your blog should tell the world (and therefore potential clients) that you’re not just another writer who gets paid to write other people’s stuff.
You have something to say for yourself.
You are a blogger.
What do you think? Or am I just preaching to the converted here? Feel free to let me know your thoughts on blogging in the comments section below.
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photo credit: niznoz via photopin cc