7 Things Your Online Writing Clients Need to Hear You Say

Online writing clientsDo you find you spend a lot of time convincing potential online writing clients to hire you?

What am I saying? Of course you do. That’s all part and parcel of life as a freelance writer online.

What if you could tell those clients exactly what they need to hear before they’ve even realised they want to hear it? Would it save you heaps of time?

Could it mean you get more freelance writing clients?

Look, a client’s reluctance to hire you isn’t really their fault. There’re a lot of untrustworthy people online. Nobody likes to lose money or look bad in front of their boss, and your online writing clients are no different.

But I’ve been doing this for a while now and have managed to worked out what writing clients need to hear in order to trust you enough to hire you to write their online content…

1.   I can take care of everything for you

Clients need to hear confidence in your own abilities. It sounds obvious, but if you don’t sound confident, via email or on the phone, how are your clients supposed to believe you’re up to the job? If you’re a good writer and know you can complete the work to a high standard and on time, BE CONFIDENT!

This alone will make such a difference to your freelancing writing business and how much you go on to earn. Hell, this approach will make such a difference to your life in general. Here’s a quote to help you out with this:

2.   Don’t worry I’ve done this before – see here, here, and here…

It almost goes without saying that potential online writing clients will want to see proof that you’re experienced in this arena (and your niche if applicable) and that you know what you’re doing.

Not much online writing work to show off? If you’re yet to build up an online portfolio, download my free eBook here: How to Build a Solid Reputation as a Freelance Writer Online… Without a Website.

3.   How do you normally approach that? Why is that? When do you usually do that?

Asking questions is not a sign of naivety – it’s a sign that you’re a professional writer who knows the way things work out there in the online world. You need to understand each facet of a potential client’s business, marketing goals, existing strategies… and so on.

Ask for clarity on anything that isn’t 100% clear – your client will thank you for it in the long-run, plus people like talking about themselves and their job role or small business!

4.   I’ll have that to you by this date

Once you know all the details of a project or ongoing work, let prospective clients know exactly how long it will take you to complete it and – if they haven’t already specified – exactly when you can deliver.

Some clients may need guidance in terms of what’s possible in a certain timeframe – particularly if they’re only just implementing a new blogging strategy for their business.

5.   I’m flexible… but busy

Online writing clients like to hear that if something comes up, you’re the sort of writer they can rely on to be a bit flexible. However, giving in to a client’s every whim and request at the drop of a hat can actually be counter-productive.

If you’re the competent and successful writer you say are, your schedule will likely be on the busy side.

Nothing screams "writer desperate for work at any price" than a wide open schedule. Respect your own time and your (good) online writing clients will respect it too.

6.   Have you got any questions for me?

Inviting questions from potential new writing clients brings together most of the elements we’ve already looked at. It shows a confidence in your abilities and that you won’t leave any stone unturned in your quest for assuring quality.

Asking for any questions also gives you the opportunity to alleviate any niggling concerns a client may have about hiring you. Once all their questions have been answered you can confidently move on to talking money and closing the deal…

7.   Here’s how much it will cost

No kidding. Once you’ve gathered all the information you need, go ahead and tell your prospective online writing client how much it will cost them to hire you. Be sure to communicate all the benefits of hiring you first, plus how you work and why you’re worth your fee. But then… well, sock it to them.

If they can’t afford you and your writing services, you’ll know not to waste any more time and can move on to a client that can afford you. (If you need help working out how much to charge clients, see this post: Here’s What to Charge Your Freelance Writing Clients.)


So there we have it – 7 things all online writing clients need to hear you say before they go ahead and hire you. If you have any others to add, please do so in the comments section below!

Image courtesy of TRF_Mr_Hyde via Flickr

10 Comments

  • Diana

    Reply Reply November 12, 2013

    Excellent post Kirsty! All 7 of these are good advice and works indeed! I loved the bit about asking questions, and respecting your time (not giving wide open schdule), and inviting them to ask quesitons, well – everything (as i said LOL)

    I would add – go personal; ugh, i mean – make them feel special. Clients like to feel special 😉

    Sending you some smm love!

    • Kirsty Stuart

      Reply Reply November 12, 2013

      Thanks Diana! Wise words as usual. 🙂

  • Kaya Ismail

    Reply Reply November 12, 2013

    Great post. I especially like, “I’m flexible… but busy”!

    Some writers underestimate the art of effective communication. If you say the right stuff, even via email, you can build a strong bond with your client extremely fast.

    • Kirsty Stuart

      Reply Reply November 12, 2013

      It’s true Kaya – and once you’ve built that relationship it’s likely to last. Thank for stopping by. 🙂

  • Vaughan Jones

    Reply Reply November 12, 2013

    Thanks Kirsty. What you say is true from my experience. Good one.

    • Kirsty Stuart

      Reply Reply November 13, 2013

      Thanks Vaughan.

  • Jackson Anderson

    Reply Reply November 13, 2013

    Hey Kirsty!

    Very well written post and real solid advice too!

    I definitely think you’ve covered all bases here, the more we can assert confidence in our abilities to our clients the more confident they will be in hiring us and I also believe that’s 100% how you can demand a higher price for your work.

    I mean it goes hand in hand, exert confidence, prove your worth and show you know what your doing. Deliver a premium service, charge a premium price!

    Personally I just need to get that first client and start doing what I know I should be doing haha ^_^!

    I’d love to hear how many clients you actually manage Kirsty and what an average work day looks for you! Maybe future post or feel free to email me!

    Have a great week!

    • Kirsty Stuart

      Reply Reply November 13, 2013

      Glad you liked the post Jackson, and you’re so right in what you say.

      The ‘Clients’ page of my writers website is long overdue an update so I’ll let you know when it’s up to date and you can check it out. Might be an idea for a future blog post though… Thanks!

  • Christopher Cuna

    Reply Reply January 8, 2014

    It’s all a form of psychology and you nailed it. Awesome post Kirsty. While it’s good to suit your client’s needs you also have be on your comfort zone while working.

    • Kirsty Stuart

      Reply Reply January 8, 2014

      Thanks Christopher – glad you liked the post! I definitely think writers produce better work when both their clients and themselves are happy. 🙂 Thanks for stopping by. You’ve got a great blog over at Motivation For Writers!

Leave A Response

* Denotes Required Field